Google Ads and Meta Ads that get sharper every month.
We set up Google Ads, Meta Ads and LinkedIn Ads and manage them actively, with tracking that only counts real enquiries. For Winsol Brebo, that brought in 63 conversions at €46.24 per conversion, on half the previous monthly budget.
Campaigns without follow-up leak money.
Most companies that stop paid advertising do so because it delivered nothing. Usually the channel was fine, and nobody was managing it properly. Campaigns that went live and were then left to fend for themselves. Budgets that drained away to the wrong audiences. Ads that were already stale by week two.
Paid advertising only works when someone is actively on it. That’s what we do.
What we do
The channels that count.
Google Ads
Search, display and Performance Max. We target people who are actively searching for what you offer. High intent, direct results.
Meta Ads
Facebook and Instagram. From awareness to conversion, including remarketing campaigns that bring website visitors back when they’re ready.
LinkedIn Ads
The most expensive channel, but the sharpest for B2B. Job title, sector, company size. If your audience is professionals, this is where they are.
Remarketing
People who visited your site but didn’t convert. We bring them back with the right message at the right moment.
‘Don’t scale up, or I can’t keep up.’
A Belgian SME had 20 extra enquiries a month after six weeks of Google Ads. The real challenge then became handling the influx. Sometimes that’s the best result of all: too much work.
Our approach
What an engagement involves.
An example
Winsol Brebo: 29 of 39 campaigns paused.
Winsol Brebo installs windows, doors and solar shading from three branches and was spending €17,000 a quarter on advertising. The reporting looked healthy, until it became clear what was being counted as a conversion: a click on Google Maps, or three clicks on the same phone number.
In the first two weeks, we paused 29 of the 39 campaigns. Then we cleaned up the conversion tracking, set up the French-language campaign properly and brought the budget down from €3,000 to €1,500 a month. Today, 9 campaigns are running, with more conversions than before and figures you can base a decision on.
What does it cost?
Allow at least €600 a month in ad budget to get results. On top of that comes our management fee of €500 a month for active management and optimisation. Together, that’s a realistic starting budget of €1,000 to €1,100 a month.
If you want to spend less, there are better options. If you’re serious about growth, you’re in the right place.
Frequently asked questions
Questions about paid advertising.
Google Ads or Meta Ads: where should you start?
Google Ads reaches people who are already searching for what you offer. That’s the logical starting point if there’s search volume for your services. Meta Ads reaches people who aren’t searching yet, and works well for visual products, promotions and bringing website visitors back. Most companies start with Google and add Meta once tracking is in order. Torn between ads and SEO? Read SEO or Google Ads: where should your budget go?
How quickly will we see results?
Search ads can generate enquiries in the first few weeks, because they reach people who are already searching. Campaigns do need a learning period of a few weeks before the algorithm runs steadily, and real optimisation only starts once there’s enough data. Expect a first honest evaluation after two to three months.
Who owns the ad account?
You do. We work in your own ad accounts, or create them in your name. That way the campaigns, the data and the full history stay with you, even if you ever want to continue with someone else.
Can you take over an existing account?
Yes, and we start with an audit. The first question is always what’s being counted as a conversion, because that’s where things often go wrong. At Winsol Brebo, clicks on Google Maps and repeated clicks on a phone number were counted as enquiries. Only when the tracking is right do you know which campaigns are profitable and which you’re better off pausing.
Do you leave everything to Google’s automated campaigns?
No. Google automates more and more, and that automation works well when it gets the right signals. We use it where the data allows, and keep control over search terms, exclusions and the conversions the campaigns optimise for.
Ready to put your budget to work?
Together, we’ll look at which channels make the most sense for your business and what a realistic result looks like.
Start the conversation