A visual identity that works as well on a favicon as it does on a van.
Logo, colour palette, typography, imagery and brand guidelines your team actually uses. We design one strong direction based on your brand strategy and carry it through to every format: website, print, social media and vehicles.
Strategy you can see.
Most brands look like they were designed by committee. Everyone had a say, and nobody made a choice. We work differently. We dig into what genuinely sets your brand apart and translate it into a visual language that’s consistent, scalable and unmistakably yours.
Why it’s more than a logo
A signature without a letter says nothing.
On its own, a logo is a symbol without context. What makes a brand recognisable is the system around it: how your typography feels, which colours create tension or trust, how photos and illustrations breathe the same world. We build that system, so your brand comes across as coherent even when the logo is out of sight.
How we work
From blank canvas to complete system.
Every brand project at Stuw follows the same logic: first understand what the brand has to carry, and only then start drawing.
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Strategic intake
We start with the questions most agencies skip. Who do you want to attract? What should make people stop scrolling? Where does your current look fall short? Those answers steer everything that follows.
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Concept and direction
One strong direction, with solid reasoning behind it. We won’t waste your time on three half-baked options to pick from as if you were ordering off a menu.
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Design development
Logo, variations, colour palette, typography, applications. We keep going until every element works, in every format and on every medium.
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Brand guide
A document people actually use. Short, visual and ready to apply for anyone who works on your brand.
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Delivery
All files, neatly organised. Ready to use for you, your printer, your developer or anyone else.
What you get
What you walk away with.
At the end of the project, you have everything you need to use your brand consistently and professionally, wherever it counts.
Logo package
Primary logo, variations (horizontal, vertical, icon), white and black versions. In SVG, PNG and PDF.
Colour palette
Primary and secondary colours with HEX, RGB and CMYK values.
Typography
Typeface selection, hierarchy and usage rules.
Brand guidelines
A clear reference document for consistent use by anyone who works on your brand.
Applications
Examples on letterhead, business cards, digital formats and social media.
An example
Reno Geerinck: one signature, all the way to the van.
Dieter Geerinck started his interior design studio in the summer of 2025, and within a year he had a second designer on board and projects from Flanders to Brussels. The identity had been pieced together in the first weeks and was lagging behind the work.
Cobalt blue, cream and a dark neutral became the foundation. Logotype, logomark and lockups in every ratio, set down in a brand book and carried through to the van, the tote bag and business cards with a painted edge.
Frequently asked questions
Questions about logo and visual identity.
What’s included in a full visual identity?
The logo with all its variations, a colour palette with HEX, RGB and CMYK values, the typefaces and their hierarchy, and guidelines for imagery and icons. On top of that, we design the applications you actually use, such as business cards, social media templates, presentations or signage. It all comes together in one set of brand guidelines.
How many logo proposals do I get?
One strong, well-reasoned direction, instead of three half-baked options to choose from. That direction starts from the strategic intake, so you see straight away why each choice was made. After that, two rounds of feedback are included as standard to sharpen it.
Which file formats do you deliver the logo in?
In SVG, PNG and PDF, in colour, black and white, and in horizontal, vertical and compact versions. For print we supply CMYK versions, for screens RGB versions. Everything is neatly organised in folders, so your printer, your developer or your new colleague finds the right file straight away.
Can we keep our existing logo and only refresh the visual identity?
Yes. At Luloop, the logo was strong, but there was no visual system around it. We built colours, typography and a complete website with that logo as the only starting point. The reverse works too: modernising a logo without losing recognition. We always start by looking at what already works.
How long does a logo and visual identity project take?
Allow four to eight weeks from intake to delivery of the brand guidelines, depending on the number of applications and how quickly feedback comes in. A project with an extensive strategy phase up front takes longer, and an identity for a start-up usually less.
How much does a logo and visual identity cost?
That depends on the scope. A compact identity with a logo, colours, typefaces and concise guidelines sits in a different price range from a full rebrand with strategy, a brand book and a rollout across every touchpoint. After the first conversation, you get a proposal with a fixed price, so you know exactly where you stand.
Case studies
Identities we designed.
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Branding
More for your brand.
Ready to take your brand seriously?
The first step costs you nothing. Send us a message and we’ll set up an introductory meeting. Online or at your office, we’re happy either way.
Let’s meet