Messages people read. Leads that get followed up. Every time.
Cold email, LinkedIn outreach, lead follow-up within a minute and email flows that win customers back, built through our sister company autonoom.ai. For Betinoc, that delivered 142 personal replies in 22 weeks, in a market where they previously had no channel at all.
Outreach that hits home. Follow-up that never stops.
Most outreach misses because it isn’t targeted enough. Wrong person, wrong message, wrong moment. And when a lead does come in, it still slips through the cracks: someone fills in a form at 10pm, and by the next morning a competitor has already replied.
We solve both. First we understand who you’re writing to and what drives them. Then we build the flows that catch every signal and respond to it automatically. Faster than any person can, and more consistent than a process that depends on who’s in the office that day.
What we build
From first contact to closed deal.
Cold email campaigns
Targeted campaigns to new contacts. From technical setup and domain warming to copywriting and A/B testing. Designed to stay out of the spam folder.
LinkedIn outreach
Fully personalised with AI, sent from your own profile. A more personal channel than email, and you get the strongest results by combining the two.
Lead nurturing sequences
Automatically warm up new leads with relevant content, case studies and insights, so they’re ready to buy when you call.
Instant lead response
Personalised replies within 60 seconds of a lead signing up. The fastest response wins more often than the best pitch.
Abandoned cart flows
Win back customers who drop out before buying, with automated emails at the right moment. Built and proven for Undo.
Sales pipeline follow-up
Automatic stage triggers, follow-up reminders and deal scoring. Your sales team focuses on the conversations while the automation keeps the pipeline tidy.
Newsletters
Regularly sending something people want to read. A channel that builds trust with people who already know you, without turning into a megaphone for promotions.
32 replies. After one month.
For Undo, we launched a B2B outreach campaign aimed at companies with 50 to 200 employees. After one month: 32 replies from decision-makers who wanted a conversation. And the campaign is still running at half strength, with only two of the six segments activated so far.
An example
Betinoc: from zero international leads to 142 personal replies.
Betinoc makes patented protective skirting and wall panels for the food and pharmaceutical industries. Their market is literally the whole world, but they had no route into it.
We built two campaigns, one for installers and one for facility managers, each with its own copy and its own quality threshold. In 22 weeks, the engine found 1,601 relevant leads and reached out to 799 people. That generated 142 personal replies on LinkedIn and 11 solid opportunities: concrete projects, price enquiries and booked calls.
How we work
Strategy before sending.
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Audience analysis and segmentation
Who are the right people? Which role, sector, company size? We build sharp segments and, at the same time, map your current lead flow so we know where follow-up is leaking.
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Flow design and copywriting
We design the flows and write the messages. Every audience gets its own message, written for its situation. Value comes first, the offer second.
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Technical setup and integration
Separate domains, inbox warming, authentication for cold outreach. CRM integration, email platform and webhooks for automation. The technical foundation has to be right before we send a single message.
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Testing and optimising
We test before launch, measure after launch and adjust. Open rates, reply rates, conversations, pipeline value. Built up segment by segment, refined flow by flow.
Built by specialists in AI automation.
All our automations are developed through autonoom.ai, our sister company specialising in AI-driven business automation for Belgian companies. GDPR and NIS2 compliant, fully custom and built to integrate with the tools you already use.
Frequently asked questions
Questions about outreach and automation.
Is cold email allowed in Belgium?
Yes, within clear limits. Belgium has stricter rules for email prospecting to businesses than many other countries, and it matters whether you’re writing to a general address such as info@ or to a personal one. That’s why we check for each campaign which contacts and channels fall within the rules, always include an easy way to opt out, and often combine email with LinkedIn.
Won’t the messages end up in spam?
That’s where most of the technical work goes. We send from separate domains so your main domain is never at risk, warm up new inboxes first and set up authentication correctly (SPF, DKIM and DMARC). We also keep volumes per inbox low and write messages aimed at a person rather than a list.
Whose name are the messages sent under?
Yours. Connection requests, messages and emails go out from your own profile and domain. The conversations, the contacts and the data stay with you. We build and run the engine, you keep the relationship.
How many replies can we expect?
That depends on your market, your offer and how sharply the audience is defined, so we don’t make promises. As an indication: for Betinoc, installers accepted 84 per cent of connection requests and end customers 91 per cent, and for Undo a B2B campaign generated 32 replies from decision-makers in the first month. Every week, we report on what went out and what came back.
How quickly does a campaign go live?
Allow a few weeks before the first messages go out. New sending domains need to be warmed up first, and in that time we build the audience, write the messages and set up the integrations. Email flows for existing leads, such as a follow-up sequence after an enquiry, usually go live sooner.
Does this work with our CRM?
Yes. We connect to the CRM and email platform you already use, as long as there’s an API for it. New leads, replies and appointments land in your pipeline automatically, and follow-up no longer depends on who’s in the office that day.
Case studies
Pipelines we’ve filled.
AI & Automation
More automation.
More conversations with the right people?
We’ll run a quick analysis of your current flow and show where outreach and automation make the biggest difference.
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