Your brand is more than a logo. Make it unforgettable.
We build brands for SMEs, scale-ups and impact organisations: positioning, logo, visual identity, copy and imagery, from the first strategy session to the lettering on the van. That’s how we laid the foundations for Wewatt, Reno Geerinck and Tethys Orbit.
Why branding
Most companies look the same.
And that’s an opportunity. A strong brand attracts the right clients, raises your perceived value and makes people choose you. They pick you because they trust you, even when you’re not the cheapest option. We make sure that trust is already there before anyone picks up the phone.
What branding is
What does branding actually involve?
Four disciplines that together make one brand. You can hire us for each of them separately, but they work best when they fit together.
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Brand Strategy
More about brand strategyWhat do you stand for? Who do you want to reach? What sets you apart? We lay the foundation so that everything that follows adds up.
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Logo and Visual Identity
More about logo and visual identityA face people remember. Logo, colours, typography, brand guidelines. A visual identity built on strategy rather than gut feeling.
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Copywriting
More about copywritingWords that work. Tone of voice, website copy, taglines. Your message, only sharper, so people keep reading instead of clicking away.
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Photo & Video
More about Photo & VideoImages that live up to your brand. Team photos, product shots, brand video and social content. Every visual made with a purpose and a destination.
Our projects
Brands we built and are proud of.
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Frequently asked questions
Questions about branding.
What is branding and why does it matter for my business?
Branding is the overall impression people have of your company: the logo, the colours and the tone of your communication, but also the feeling people are left with after every interaction. Strong branding makes people recognise, remember and trust you before you’ve had a single conversation. That trust has a direct effect on conversion and on how your prices are perceived.
What’s the difference between a logo and a full visual identity?
A logo is one element. A visual identity is the complete visual system: logo, colour palette, typography, iconography, photography style and the rules for how it all works together. A logo without a visual identity leads to inconsistent communication. A visual identity makes everything, from business cards to your website and social media, look recognisable and professional.
How long does a branding project take?
A full branding project, from strategy to the final visual identity, typically takes four to eight weeks, depending on the scope and how quickly feedback comes in. We work iteratively: you see the steps in between and can adjust course before we finalise anything, so nothing comes as a surprise at the end.
Can you refresh an existing brand without changing it completely?
Yes, that’s what we call a brand refresh. We keep the recognisable elements that already work and modernise whatever has become dated or inconsistent. A good brand refresh feels familiar to existing clients and fresh to new ones. We always start by analysing what’s already there before we touch anything.
What’s the difference between brand strategy and visual branding?
Brand strategy defines who you are, who you’re for and why. It covers positioning, target audience, tone of voice and the promise you make to the market. Visual branding translates that into how you look. Without strategy, visual branding lacks direction. Without execution, strategy stays abstract. We do both.
How much does a branding project cost?
That mainly depends on two things: whether a strategy phase is part of it, and how many touchpoints we roll the identity out to. A compact identity with a logo, colours, typography and short brand guidelines is a different budget from a full rebrand with positioning, a brand story and a rollout across your website, print and vehicles.
After a first conversation, you get a proposal with a fixed price for each part. That way you decide what needs doing now and what can wait.
Do you also work with non-profits, NGOs and social enterprises?
Yes, and gladly. Organisations with a mission deserve a brand that looks as professional as their work, even on a smaller budget. We have a tailored approach for them, explained on our page for impact organisations.
Other services
What else we do.
Ready to build a brand that sticks?
Tell us about your business, your goals and what isn’t working right now. We’ll be honest about whether we’re the right fit and what it will cost to get you where you want to be.
Start the conversation