Why we don’t jump straight into design.
A wireframe pins down what goes on each page, in what order and where a visitor should go next, before colour or imagery enters the picture. You get it as a clickable prototype, and it’s the cheapest place to change your mind.
The most expensive mistake happens in week one.
Most clients want to see colours. Images. A homepage that already looks like a website. Understandable, but it’s the most expensive mistake you can make.
We start with structure, and with one question: what does this page need to do? Where does a visitor click? Where do they drop off? You answer those questions in a wireframe, long before anyone picks a colour.
Common mistakes
Here’s what we’d rather spare you.
Design without structure is decoration. This is what goes wrong when you skip that step.
Endless rounds of feedback
Without a wireframe, you give feedback on colours while the structure is still wrong. You go round in circles, and every revision costs time and money.
Navigation nobody understands
Pages get built on gut feeling. Content lands wherever there happens to be space. The result: visitors left searching instead of finding.
Budget gone before it counts
The design looks good, but the conversions never come. Changes after the fact cost three times as much as thinking ahead.
How it works
The blueprint behind every page
A wireframe is a schematic view of your page, stripped of colour, images and logo until only the structure is left.
It shows where your headline sits. Where your call to action lands. How a visitor moves from top to bottom. Every block on the page has a reason to be there, and a block without one goes.
The process
From brief to wireframe.
Four steps, from loose content to a clickable prototype you can explore yourself.
Projects
Where wireframes made the difference.
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Frequently asked questions
Questions about wireframes.
Doesn’t this take longer?
No. It feels like an extra step, but it saves two to three rounds of feedback in the design phase. Overall, you finish sooner.
Can’t I just use a template?
You can. But a template is built for everyone, which means it’s built for no one. A wireframe starts from your content, your goals and your visitors.
I don’t know exactly what I want yet.
Perfect. That’s what a wireframe is for. It makes you take decisions before those decisions get expensive.
Do I get to see the wireframe?
Always. You get a clickable prototype you can explore yourself, instead of a static PDF that dies in an inbox.
What if I disagree with the structure?
Then we change it. That’s exactly the point. At this stage, changes are cheap, quick and have no knock-on effect on the design.
Which tool do you use for the wireframes?
Figma. You get a link that lets you click through the prototype in your browser without installing anything, and you can leave comments directly in the file, right next to the block they’re about. That keeps all the feedback in one place instead of scattered across emails.
Can you create wireframes for a site someone else is building?
Yes. A wireframe makes a good brief for any designer or developer, even one who doesn’t work with us. It sets out what needs to happen without dictating how. That said, many clients then choose to leave the design and build to us as well, since we already know the structure.
Web design
The next step after the wireframe.
Shall we sketch it out together?
Tell us what you need. We’ll think it through with you, long before the first pixel is placed.
Book a call