Get found by people and by AI.
Technical SEO, content and Generative Engine Optimization, so you’re found in Google and cited in ChatGPT, Perplexity and Google AI Overviews. We start with an audit, then build the pages and answers your audience is actually searching for.
Google is no longer the only way in.
A growing share of searches is answered by AI that writes its own answer instead of showing a list of links. ChatGPT, Perplexity, Google AI Overviews. That AI gets its information from somewhere and cites its sources. We make sure you’re among them.
Classic SEO and GEO reinforce each other. Strong content that ranks well in Google is also cited more often by AI search engines. Our own blog articles are already being cited by ChatGPT, because they open with a short answer and show their figures and sources.
Many names, one discipline.
GEO, AEO, GSO, LLMO and AIO are all names for the same practice: structuring content so that AI search engines cite it when they answer questions. The terminology differs from one agency or platform to the next, but what sits underneath is identical.
AEO, or Answer Engine Optimization, is the older term that emerged with Google featured snippets and voice assistants. GEO followed when ChatGPT-style tools went mainstream. We use GEO as the umbrella term, but the approach covers everything: establishing your brand as a trusted source in every AI system people use to find answers.
What we do
Organic growth across every channel.
Technical SEO
Page speed, structured data, mobile-first, Core Web Vitals. The technical basics have to be right before content stands any chance of ranking.
Content and on-page SEO
Keyword research, page architecture, meta structures and content that both people and search engines understand. Written to rank and to be read.
Generative Engine Optimization
Structuring content so AI search engines such as ChatGPT and Perplexity use you as a source. Building the authority signals that convince generative AI to cite you.
Local and international SEO
Whether you want to rank locally in a specific region or grow internationally, the strategy and technical approach differ. We build the right structure for the right goal.
How we work
Audit, strategy, execution.
An example
Montall: a page for every search.
Montall has been fitting out warehouses for more than 35 years, but the old website had no SEO foundation whatsoever: not responsive, visually dated and impossible to find for the terms clients search for.
We built the new site around those search terms. Every product category got its own page, from pallet racking to cantilever racking, and so did every service, from installation to relocation. Each page has frequently asked questions, proof and a clear quote request, so a visitor arriving from Google immediately sees the next step.
Most agencies aren’t working on this yet.
Generative Engine Optimization is the next step in organic visibility. If you invest now in content that AI search engines trust and cite, you build authority that late starters will struggle to catch up with. We’re already building that position for ourselves and for our clients.
Frequently asked questions
Questions about SEO & GEO.
How long does it take for SEO to deliver results?
Technical fixes can have a quick impact. Organic growth through new content typically takes three to six months before results show in rankings and traffic. SEO is a medium-term investment that grows exponentially as your domain’s authority increases.
What’s the difference between SEO and GEO?
SEO optimises for traditional search engines such as Google and Bing: rankings, clicks and organic traffic. GEO, or Generative Engine Optimization, optimises for AI search engines that write their own answers. For that, your content has to be authoritative, well structured and specific enough to be cited as a source.
Do we need good content already to start with SEO?
Not necessarily. The audit shows what’s already there and what’s missing. Sometimes existing pages are good but technically poorly set up. Sometimes content is missing for crucial search terms. We always measure before we build.
Can ChatGPT find your website?
ChatGPT and other AI search engines crawl the web and use content from authoritative sources. Whether your site gets cited depends on the quality, depth and credibility of the content, the technical structure and the authority of the domain. Those are exactly the factors we optimise.
Do you also do local SEO for Belgian businesses?
Yes. Local SEO calls for a different approach from national or international SEO. Google Business Profile optimisation, local landing pages, citations and reviews all play a part. For SMEs that want to rank locally, this is often the fastest route to measurable results.
Is SEO still worth it now that AI gives the answers?
Yes, more than ever. AI search engines build their answers from web pages they find and trust, and those are largely the same pages that rank well in Google. What’s changing is that a page has to be more concrete: a clear answer, figures, examples and sources.
SEO or Google Ads: which should we choose?
Google Ads delivers traffic quickly for as long as you pay. SEO builds more slowly, but keeps delivering traffic after you stop investing. For most businesses, the answer is both: ads for the short term and to test which search terms convert, SEO for the long term. We compare the two in detail in SEO or Google Ads: where should your budget go?
Case studies
Sites that get found.
Marketing
More from your marketing.
Ready to get found?
We’ll run a quick audit and show you where the biggest opportunities lie for your domain.
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