Luloop
A fantastic logo, and a website that didn’t live up to it.
Luloop offers reusable cups as a turnkey solution for companies and institutions in Luxembourg. A strong concept, a beautiful logo and a mission that matters. The website just didn’t get any of that across.
The challenge
“I wasn’t sure whether the site was a scam.”
A prospect said that to Luloop, and it was the trigger that set everything in motion. Years earlier, Luloop had done a mini-rebrand that produced a fantastic logo. But the website and visual assets lagged far behind. The logo promised premium. The site delivered doubt.
There was no fully developed visual identity yet either. That made it a complex but exciting project: we had to build a website and, at the same time, develop a visual system that fitted an existing logo with no other references to go on.
What we did
From logo to a complete visual system.
Wireframes and UI/UX
Without an existing visual identity, everything starts from the ground up. We built the information architecture, drew the wireframes and developed the UI with the logo as the only starting point. An intensive, iterative process in which every design decision had to be justified. The result is a visual language that feels as consistent as if it had always existed.
Custom website with subtle animations
A high-end custom website that radiates Luloop’s quality and mission. Subtle animations bring the site to life without distracting. Fully responsive, fast and built to earn trust from the very first second. The look the logo had always deserved.
Result
Client over the moon. So are we.
The logo and the site now tell the same story. Where visitors used to rely on a website that lagged behind the brand, they now land on a page that shows at a glance what Luloop stands for. What makes it work is a look that finally matches what’s behind it, and that matters more here than any technical showpiece. It’s exactly what was missing when that prospect made their remark.
Services
The services behind it.
A strong logo that deserves an equally strong website?
We’ll help you close the visual gap. Tell us where you stand.
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