Reno Geerinck
An interior design studio that grew faster than its own brand.
Reno Geerinck designs interiors and coordinates the entire renovation, from first sketch to final finish. Dieter Geerinck started in the summer of 2025 and within a year had a second designer and projects from Flanders to Brussels. The brand, however, was lagging behind the work.
The challenge
The brand lagged behind the work.
Dieter won projects on trust and word of mouth: shops, practices, offices and homes, each one from design to handover. Anyone who looked him up online, though, saw none of that craftsmanship. The identity had been thrown together in the start-up weeks, the site didn’t show a single finished project, and a client in Brussels or Wallonia landed on a page in one language. For a studio that delivers premium work, that costs commissions.
What we did
One signature, across every channel.
We rebuilt the entire brand layer, and we’ve kept feeding it ever since.
A rebrand that fits the work
Cobalt blue, cream and a dark neutral became the foundation. Logotype, logomark and lockups in every ratio, set down in a brand book and carried through to the van, the tote bag and business cards with painted edges. Modern and confident, with just enough playfulness to keep it from getting stiff.
A custom-built website in three languages
A bespoke site instead of a template, with animations that let the work breathe. Dutch, French and English, each one complete, because the clients are in Flanders, Brussels and beyond. Projects, FAQs and client quotes live in the CMS, so Dieter can add a new project himself without calling us.
Copy that sounds the way he talks
Every page rewritten, with the About page in the first person. Warm, honest, craftsmanship at the centre, free of hollow superlatives. Then translated into French and English, so the tone stays the same across all three languages.
Project photography and social media
Since this year, we photograph the projects ourselves, on site and after handover, and use those images to create the social content. Their own imagery instead of stock photos, so every post is demonstrably theirs and the feed looks like one brand.
The result
One site, three markets.
The site opens in cobalt blue with the wordmark over real project images. Below that are the spaces Dieter actually created, shown in the photos we took, plus a client quote from a renovation in Schaerbeek. Visitors who arrive in French or English get exactly the same site, with nothing stripped out in translation.
More important than the look is that the brand now runs consistently everywhere. Website, social, mailings, business card and van all come from the same system. Dieter no longer has to explain what kind of studio he runs: it’s plain to see.
What’s running now
From one-off project to long-term partner.
The rebrand was the brief. The website followed. Then came the mailings, the events, the business cards and the photography. Today we’re the regular point of contact for everything the brand puts out, while Dieter and Astrid focus on the projects.
The next step has moved beyond communication to the operational side. Rapid growth means a fuller inbox and more admin, so we’re now building an assistant that does the groundwork and leaves the decisions to Dieter.
Services
The services behind it.
Is your work growing faster than your brand?
It’s a nice problem to have, but it’s still a problem. Tell us where you stand, and we’ll work out together what needs to happen first.
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