Montall
35 years of expertise. A website that finally lives up to it.
Montall specialises in warehouse fit-outs, with more than 35 years of experience, its own stock and VCA-certified installers. But their website didn’t show any of that. Potential clients dropped off before they could discover the value.
The challenge
Premium player. Dot-com-era look.
Daniel at Montall knew exactly what the problem was: the website. A digital time capsule from the early 2000s, not responsive, visually outdated and without any SEO foundation. The paradox was painful: Montall delivers within 48 hours, has guided hundreds of warehouse projects and works with certified professionals. But their online presence communicated none of that. Prospects left before they could be convinced.
What we did
Branding, website and photography.
Visual identity refresh
A clean, industrial aesthetic that combines approachability and expertise. A new colour palette, typography and imagery that position Montall as what they are: a reliable premium partner in warehouse fit-outs. Applied consistently across the website and all communication materials.
A website that gets found and converts
Mobile-first, technically optimised and built around the search terms Montall’s customers use. Every product category gets its own page: pallet racking, shelving, cantilever racking. So does every service: installation, maintenance, relocation. Trust signals, FAQ sections and strategic CTA placement keep visitors moving towards a quote request.
Professional on-location photography
Product photos of racking in real-world settings, action shots of installers at work and context images for various sectors. These images do commercial work: they build trust and guide visitors through the buying process.
Result
3x more leads. A measurable difference.
Montall notices a clear difference in how prospects approach them now. The visual identity, the website and the photography lift their digital presence to the level that thirty-five years of expertise had long deserved. Where visitors used to drop off before they’d seen the company’s own stock, its own installers and the VCA certification, that’s now front and centre.
Services
The services behind it.
Your expertise deserves a website that shows it.
Many B2B companies are in the same position as Montall. Strong service, and a website that doesn’t reflect it. Tell us where you stand.
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