Undo
What does a customer who never activates their SIM card cost you? More than you think.
Undo is a Belgian telecom operator with a mission: the cheapest and most climate-neutral mobile plans in the country. A strong concept. But too much revenue was slipping away between order and activation. Quietly, systematically, invisibly.
The challenge
Plenty of orders. Too few activations.
Undo was growing. The orders were coming in. But a significant share of those customers never activated their SIM card. Manual follow-up was slow, inconsistent and didn’t scale. At the same time, customers who abandoned their order halfway disappeared without anyone noticing. Two leaking taps in the same bath. We fixed both.
What we did
Three systems. One goal.
Analytics and Looker Studio dashboard
Visibility first, then action. We built a complete Google Analytics and Looker Studio dashboard that lets Undo dig deep into their tracking data. Which channels convert, where people drop off, which flow performs best. The data was already there, and we made it readable and usable.
Non-activation flow for eSIM and pSIM
Customers who ordered a SIM card but never activated it now receive a personalised email sequence at the right moment. Separate flows for eSIM and pSIM, each tailored to its specific activation process. Open rates of 58 to 67 per cent. Click rates of 15 to 16 per cent. Every email lands at the moment it matters to that customer, which a mass mailing never manages.
Abandoned cart recovery flow
Anyone who started an order but didn’t finish it no longer disappears quietly. An automated flow captures those contacts and sends personalised reminders at the right moment. 151 contacts enrolled in the first weeks, a 50 per cent open rate and a 5 per cent click rate. Every recovered order is revenue that would otherwise have been lost.
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The difference
From zero follow-up to €79,920 in expected LTV.
Before we started: no automated follow-up whatsoever. Zero. Customers who didn’t activate or dropped out halfway simply vanished. With full automation, we expect 444 activations a year. With an average plan of €15 a month and a customer lifetime of 12 months, that’s an estimated LTV of €79,920. That’s money found.
And this is only the beginning. Next step: rebuilding Undo’s entire website, high-end and custom, exactly the way we like it. The same level of care, applied to every touchpoint.
Services
The services behind it.
Where is your funnel leaking?
We’ll find out for you. And we’ll plug the leak. Get in touch today and start bringing in more revenue for the same work.
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